Fishy - Freshness Perfectly Packed

As the brand identity designer behind "Fishy," I embarked on a journey to create a compelling visual story for a brand that brings the freshest packed fish to supermarkets throughout Uganda. The challenge was to encapsulate the essence of oceanic purity and unmatched quality in every design element. From a meticulously crafted logo symbolizing the vitality of the sea, to a vibrant color palette evoking freshness and trust, each aspect was thoughtfully designed to resonate with consumers. The typography and patterns reflect a modern, yet approachable aesthetic, ensuring that "Fishy" not only stands out on the shelves but also stays memorable in the minds of consumers. Explore the "Fishy" project to see how strategic design can transform a brand into a market leader.